Social media has become extremely popular, making it less of an option and more of a necessity if you have a business or brand. It’s become more important than ever that you maximize the possibilities of social media platforms so that you develop a greater web presence.
Social media are tools of constant communication which help businesses and brands develop relationships with their audience and customers, as well as grab the attention of new ones. With the huge amount of choice for getting the word out in social media it can be a daunting task to figure out what suits your business or brand. Well thought out content as well as a commitment to your community will reap results.
When getting started, there are a few key questions that you have to ask yourself:
- What do I hope to gain from social media?
- How will I keep my current audience interested, as well as lure in new followers and fans?
- And most importantly: how can I fit this into my already busy schedule?
Whether you’re the sole business owner, an employee in a larger company, or even a blogger looking to take your blog to the next level, neither you or your employer want to be consumed by social media all day. In the case of larger companies, this can be unproductive from an ROI standpoint. You need to develop time saving techniques that still enable you to still take full advantage of the networking opportunities that could result in great relationships.
Before you can optimize social media’s highest potential for your business or website, you should take some time to do some research into different platforms you could be active on, as well as develop your content strategy. This could take a few hours, or a couple of days. A good tactic is looking at similar brands or ones that you like and use them as inspiration for your strategy. Often you can uncover interesting uses of different platforms that you could recycle for your own use. As you do more research you’ll be able to narrow down your arsenal of social platforms to a manageable number, making their management less time consuming.
Once these platforms have been put into use, the next step is to develop content. What’s important to realize is that the more relatable and personable the content is, the more people will stay connected to you. Readers are interested in knowing the personalities behind a brand, so make sure to let them shine through! Variety is the spice of life – video clips, pictures and contests will keep your audience engaged by being able to see you or your product in action.
By creating a set list of content that you know can be easily produced on a regular basis, it takes the guesswork and stress out of planning for future content marketing.
As soon as all of the research has been completed, it’s time to put all your hard work into action! It’s important that you remember that social media is an extension of customer service and it should be treated with the same priority. Although the initial stages of setting yourself up on your chosen platforms may still feel daunting, the more you uncover and create content, the more it will become second nature. You will feel in control with monitoring and growing your brand, be able to participate in discussions with confidence, and develop meaningful connections with your audience.
Once everything is set up, you should be taking steps to include social media updates into your schedule. Often people take care of social media first thing in the morning, and then monitor the rest of the day. Knowing that this task has already been taken care of first thing allows you to get on with your other work. Alternatively, if the morning idea doesn’t suit you, social media tasks can be done at any point when you take a significant break – lunch or afternoon work as well. Social media shouldn’t make you feel burdened or obligated- it’s part of your job- own it!
You could also create a system of reminders for yourself until you get in the habit. One idea is scheduling activities into your calendar at a specific time. If you’re organized, creating and posting content shouldn’t take very long – if you have time to grab a coffee, you have time to tweet to your audience!
The bottom line is to avoid making it feel like an obligation. Obviously there will be an adjustment period, but overall the experience should be one of seeking out opportunities and developing new relationships, not a chore.