Source Metrics helped retailers enable and track in-store purchases that are the result of their social marketing campaigns. The software tacked the direct financial impact of social media ad and marketing campaigns on physical retail, allowing retailers to bridge the gap between online marketing and in-store sales.
As Marketing Assistant and Corporate Blogger, I strategized and executed digital marketing campaigns for clients, as well as composed articles on topics relating to social media marketing.
We focused our efforts on a target audience who was either new or slightly novice to the intimidating world of analytics. With that experience level in mind, all copy had to possess a simple clarity that was approachable, but educational.