St. Laurent Centre


St. Laurent Centre is the largest mall in Ottawa. With 90,200 square metres of gross leasable area, it is currently the 27th largest mall in Canada.

Working alongside the Marketing Manager, we strategized how digital media could benefit their brand. The official blog, Style Notes, highlights three major content categories; fashion, lifestyle, and our own ‘mall’ community.

In the Style Notes video series, Ottawa style makers were highlighted in interviews about their personal style, fashion trend predictions, brand collection launches, and ‘life hacks’ demonstrating how you can set a table with items only from the dollar store.

My responsibilities during the integration included copy strategy, producing original and curated content for the blog, community management, and photography.


Brightly Entering The End Of Summer: Lemon Cream Tarts

Local Wine At The LCBO

Valentine’s Day Dates In Ottawa

Why We Love Lush

How To Keep Your Hair Healthy In The Winter

The Essence Of L’Essence Salon

How To Prevent Hat Hair

Gift Wrapping Tips For Beginners

Gifts That Give Twice

Limited Edition Holiday Beauty Sets

Edible Hostess Gifts

How To Use The Insides Of Your Pumpkin

Easter Seals ‘Drop Zone’ with Tasha Jewells

BodyPump At GoodLife Fitness 

Babes 4 Breasts: A Concert For A Cure


Two fashion forward Ottawa notables chat about their personal style and predictions for trends for Fall 2012. This video features Jessica D’Angelo of Models International Management and Andrew Rastapkevicius of Lifford Wine Agency.
St Laurent Centre’s brand ambassador and TV personality Erica Wark discusses where she seeks her inspiration and what items make her top list of “must have” items for Fall 2012. Filmed during the Fall 2012 fashion shoot for St Laurent Centre.