Wall Hop was an e-commerce driven online art gallery. A Canadian trailblazer, we represented artists all over North America, and some in Europe. Most online platforms provide only the necessary purchasing information, but Wall Hop wished to cultivate a deeper connection between art collectors and artists. Because every artist’s story is unique, we provided exclusive access into their studios and minds.
I developed targeted artist and artwork descriptions for product pages, and all copy for main website and artist studio video series.
Targeted Artwork Descriptions